How much damage have the Superbowl commercials done to disclosure efforts?

If the government is covering up the existence of an extraterrestrial presence in our world, the Superbowl certainly was the perfect time to inject millions of people with the same narrative it has been going with for decades. And that’s just what they did: UFOs and Aliens are just an element of fiction and everyone should remain viewing them as quirky nonsense. Slow disclosure is not a goofy Superbowl commercial where Aliens are trying to reveal their presence to us. In fact, all of the UFO commercials were played for laughs at the expense of UFOs, and people laughing off the idea is exactly what they want.