How would you go about trying to convince a non-believer? What would be the path of info you would set them on?

There have been a couple of people who were complete non-believers that I somehow ended up convincing. One of them being my brother. I just threw a bunch of videos and links of stories and witnesses at him, and he absorbed it all and slowly began to change. Now he is almost more interested in the subject than I am.

I am curious as to what others would think to be a good outline of info to give to a skeptic to change their mind. I always felt the best way was to start light with things like the Fravor story, documents like Wilson-Davis and then build up to more of the woo, like abductions.