I went down the Jody Moxham rabbit hole because of her communications background. I was curious if there was a link to any DOD programs to counter or disseminate misinformation. This is all pure conjecture but it’s fun to wildly speculate!
Jody Moxham is a strategic communication expert focused on helping corporations and government organizations strengthen their global marketing strategies and communications.
She developed of a methodology that accurately forecasted how an audience would respond to a communication, while it was still just an idea on paper. She founded PhaseOne communications to market this methodology.
One month after 9/11, Jody received a phone call from the Intelligence Community to test whether the PhaseOne methodology was applicable to national security interests. The timing stood out to me because of the 4chan poster saying 2002 was a big year for the retrieval program.
She is currently a contributing faculty member for the Senior Joint Information Operations Applications Course (SJIOAC), and a Senior Advisor to Parenthetic.
I looked into Parenthetic and PhaseOne Communications.
Parenthetic a strategic communications company. In 2023 Parenthetic merged with Protagonist.
Protagonist provides its customers a data-driven understanding of public discourse. Interestingly, one of the posts on their website is a deep dive on r/Personalfinace.
PhaseOne Communications
PhaseOne Communications was acquired by the The SI Organization, Inc., in 2012.
The SI Organization was founded in 1972, and provided systems engineering and integration services to the Intelligence Community. The System Integrator construct was conceived by the US Government to help implement a very large, complex, and expensive space-based national security program. In the 1980s, SI was a part of Martin Marietta and later Lockheed Martin.
The SI was apparently the industry gold standard for ethical behavior and organizational conflict of interest (OCI) mitigation
However, due to increased government concern over OCI risks constraining business, the SI was divested by Lockheed Martin in 2010 and acquired by Veritas Capital. The SI was now an independent company, unencumbered by OCI restrictions.
Since the sale to Veritas Capital, the company has made three acquisitions: PhaseOne Communications , Applied Communication Sciences and QinetiQ. Applied Communication Sciences traces its roots back to Bell Labs.
In 2014 the Si Organization changed its name to Vencore. In 2018 Vencore changed its name to Perspecta Inc. and was acquired by Peraton. In 2021 the DOD awarded Peraton $1billion contract to counter misinformation.
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